Earlier this week I was having a chat with an old friend of mine about her exciting new job in marketing. As the conversation progressed, the topic of getting more likes came up and she mentioned that she had been pressured into buying likes for Facebook.
We’ve all been there. You need to boost your business page with more likes. Your competitor has thousands, and you need results fast!
So, you give in, even though you know it’s a bit dodgy—you go ahead and buy Facebook likes.
While having 50,000 likes may seem like a great idea, regardless if they’re real or not, I’m going to share with you why it is not a good idea because it’s going to hurt your business in the long run. Even making fake Facebook accounts to start clicking the Like button on your page is an very bad idea!
How does it work?
Today, there are an estimated 83 million fake Facebook profiles.
Farms, or “follower factories” as The New York Times called them in their article, generate fake Likes with several methods.The main ways? They either create fake accounts or take control of real accounts whose passwords have been leaked or captured through spying software.
Click farms have become a real challenge for companies relying on social media measurement, meant to indicate approval by real users; to estimate the reach of their products.
For the workers, though, it is miserable work, sitting at screens in dingy rooms facing a blank wall, with windows covered by bars, and sometimes working through the night. For that, they could have to generate 1,000 likes or follow 1,000 people on Twitter to earn a single US dollar. read more…