Whether you’ve been in business for 20 years or 20 minutes, you know that being a small business owner requires a slew of skills.
You have to be a salesperson, a marketer, an accountant, a project manager, a designer, a social media expert, a researcher, and a copywriter – all while being an expert in your particular field.
And you’re probably willingly (yet hesitantly) diving into all of those roles because you have a product, service, or idea that you enjoy and believe in.
But in order to get clients and customers to pay attention to you and purchase your great product or service, you have to be able to communicate about it. You have to write about it in a way that’s genuine and persuasive.
Emails, blog posts, headlines, bios, sales pages, social media updates – being an entrepreneur means you’re constantly having to write new copy for your brand and your business.
But here’s the thing: Most of us aren’t trained copywriters.
We haven’t had a copywriting pro sit down with us one-on-one and teach us how to write in a way that’s concise, compelling, and personable.
But copywriting doesn’t have to be quite so painstaking and overwhelming.
These simple copywriting tricks will help you clearly communicate about your business in a way that resonates with people and encourages them to take action.