Due to the pandemic recently, a lot of small businesses are cutting back on their marketing and branding efforts. A lot of our competitors seem to be doing just that. But is this wise?
KNOW YOUR AUDIENCE Marketing isn’t really about Your Company… Marketing is, at the end of the day, not just about your company values — it’s about understanding what these mean to a customer, and getting that meaning to be felt strongly enough that they buy. Put bluntly, People don’t care about you — people care […]
What is Branding While a logo might be the most recognisable aspect of a brand, it’s only one smart part of Branding. Funnily enough branding is not even about your brand. It is about your customers, prospects and employees and what your product or service – in fact, your whole company – can honestly do and […]
Should I buy Social Media Likes? This article will dive into how buying likes works, why we recommend against it, and then we’ll give you some strategies to generate real Likes that work for your business andmaximise your ROI. By CHARMAINE DAVISON Earlier this week I was having a chat with an old friend of […]