Know Your Audience

KNOW YOUR AUDIENCE Marketing isn’t really about Your Company… Marketing is, at the end of the day, not just about your company values — it’s about understanding what these mean to a customer, and getting that meaning to be felt strongly enough that they buy. Put bluntly, People don’t care about you — people care […]

Tips to Improve Your Content Writing

woman working on laptop

Tips to improve your Content Writing Whether you’ve been in business for 20 years or 20 minutes, you know that being a small business owner requires a slew of skills. You have to be a salesperson, a marketer, an accountant, a project manager, a designer, a social media expert, a researcher, and a copywriter – […]

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