In order to get clients and customers to pay attention to you and purchase your great product or service, you have to be able to communicate about it. You have to write about it in a way that’s genuine and persuasive. In this series we will outline some key tips that can help you improve your copywriting and do just that.
Most of us aren’t trained copywriters. We haven’t learnt how to write in a way that’s concise, compelling, and personable. But copywriting doesn’t have to be quite so overwhelming. These simple tricks will help you clearly communicate about your business in a way that resonates with people and encourages them to take action.
Talk to your readers, not at them
When you’re writing a new copy for a blog post or your website, it’s primarily a one-way conversation.
So you have one of two options: You can either sound like a boring college professor with a dry personality who lectures for hours without any funny anecdotes or illustrations OR you can make it more engaging by including your readers in the conversation.
Remember that the people on the other side of the screen are just that: people!
You may not be able to see them, but you can make your content much more interesting if you talk to them and not at them. Use “you” instead of clients, followers, subscribers, students, etc.
Imagine you’re talking to a friend.