Your not reaching your REAL Fans
When you have 1,000 real fans on your Facebook page and you publish a post, it only reach’s roughly 10% of your fans.
If it’s a really good post, the percentage might be a little bit higher at 20 or 30%. However, on average, 10% is the reach you’ll get, which means out of those 1,000 real fans, only 100 people will get to see your great new relevant post.
So if you’ve got 1,000 real fans but another 10,000 fake fans, what will actually happen is Facebook will start showing your posts to a random set of your followers most likely those fake friends.
Understanding and connecting with your audience becomes virtually impossible
Buying Facebook likes floods your audience with fake user accounts that will distort your analytics and make it impossible to build effective audiences.
You’ll never be able to get an accurate account of who your followers are or what their interests might be.
When you start doing paid ads as part of your Facebook marketing strategy for your service-based business or product-based business, you can actually choose to target all the people that have liked your Facebook page.
It Damages Trust: sending the wrong message to your prospective clients.
When you buy likes, it damages the trust followers have in your brand, distorts the results of your future advertising, and decreases your understanding of your audience.
Buying likes damages the credibility of your brand. It signals to your audience that you’re not willing to put in the work to build a genuine relationship, causing decreased engagement over time.
People may think, “If the likes on their page are fake, what else are they going to lie about if I become their customer?”