Marketing your small business during these uncertain times

Due to the pandemic recently, a lot of small businesses are cutting back on their marketing and branding efforts. A lot of our competitors seem to be doing just that. But is this wise?

As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But if you want to stay in business, you can’t stay idle for long.

My advise? When you see your competitors closing down or slowing down on their marketing, you need to double down. You may not see the biggest return right away, but in the long term, you will. During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get great deals.

As a small business in the current climate, we can let fear hold us back, or we can seize the opportunities now available to invest in marketing with fewer players in the game.

While it’s important to recognise the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing and for your company as a whole.

You don’t have to spend a fortune to make smart marketing investments. Stay tuned over the coming weeks as we will be sharing some tips and tricks to help out all those small businesses out there looking to invest in their future.